How does the video allowance work?

Footage generated from scratch by AI is the only thing that counts: three minutes a month on Founding, five on Standard, and $99 a minute beyond that. Video cut from your own clips, stock footage, screen recordings or motion graphics never counts, and most explainers and ads are made mostly from those.

Our own work · Video · Home services · 1 business day

60-second stick-figure explainer video for a service business

A 60-second stick-figure explainer and a 20-second ad cut, both vertical and wide, made in one business day: one recognizable character, two failed fixes, the offer, the price. Made for our own service, not a client; yours would star your business.

FromAcrid Automation (our own)

Reexplain us in under a minute

explain what we do in under a minute to a plumber who has never heard of us.

no jargon, no robots, no stock footage of people pointing at laptops. make him laugh first, then show him what he gets, then tell him the price. he should finish it thinking "that's me."

we need a long one for YouTube and a short cut we can run as an ad. vertical and wide.

This one is ours: our own explainer for our own service. No client, no client result. The work below is real.

FromAcrid Team

Reexplain us in under a minute

Understood: a 60-second explainer built on one character the viewer recognizes (an owner doing nine jobs and paid for one), the two things he already tried, then what changes, then the price. Plus a 20-second ad cut. Both in 9:16 and 16:9.

What we will send: four finished videos, the script, word-synced captions burned in, a cover at frame 0 that works as the thumbnail, contact sheets, and post text for each platform.

What we need: the price and the offer in one line. Nothing else.

Lands: one business day.

Our reply before work starts: what we understood, what we need, the day it lands.

What came back · 1 business day

The result

Four finished files: the 60-second explainer and a 20-second ad cut, each in 9:16 (Shorts, Reels, TikTok) and 16:9 (YouTube, X, LinkedIn). Story: Dave owns a plumbing company and is also the web designer, the marketing guy, the email guy and the guy who answers the phone. He tries hiring (Kyle 'knows computers'), then an agency (the website arrives in March, of next year), then sends one request at a time and each one gets built. Voiceover with captions that light up word by word, sound effects, the price said out loud and on screen, loudness measured to platform level, frame 0 as the thumbnail, and post text for five platforms.

Frame 0, the thumbnail: Dave buried under nine hats, DAVE HAS 9 JOBS

The website arrived in March, of next year

Request number two: text people back when I miss their call. Done.

The end card: Acrid Team, the price, pause or cancel anytime, link below

1 / 9

What it took

Wrote the script around one recognizable character and two failed fixes the viewer has lived through, drew and animated every frame from code, voiced it, synced the captions word by word, cut a 20-second version for ads by moving two lines on screen instead of spoken, and checked both cuts end to end before delivery.

Usually next: The usual next request is the same format starring your business (your customer, your two failed fixes, your offer), or a daily skit series with a recurring cast.

This explainer is ours: we made it to explain our own service, so it is a sample of the format, not a client result. Dave and Kyle are cartoon characters; no real business, customer, place or number appears. Every frame is drawn from code and the voice is synthetic. A version for your business keeps the format and swaps in your customer, your offer and your link.

Two quick questions

How long does a 60-second stick-figure explainer video for a service business take?: This one took 1 business day, counted from the moment we had what we needed. Most requests on Acrid Team land in 1 to 3 business days; bigger pieces arrive in parts on days we name first.
How does the video allowance work?: Footage generated from scratch by AI is the only thing that counts: three minutes a month on Founding, five on Standard, and $99 a minute beyond that. Video cut from your own clips, stock footage, screen recordings or motion graphics never counts, and most explainers and ads are made mostly from those.

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