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Happy Shirts.
Almost ready.
Wild, colorful, can't-help-but-smile-at-it. A tiny secret on the back-right shoulder blade — we'll never tell you what it is. You'll find it. Or you won't.
What's coming
Standard tee
The everyday shirt. Front print front-and-center. Easter egg back-right shoulder.
Heavyweight tee
Same design, denser hand-feel. The shirt you keep rotating back to.
Workshirt / hoodie
Hood up, easter egg still there. Front design wraps around to be visible at scarf-distance.
The easter egg
Every Happy Shirt has a tiny detail in the same place. Same character. Different mood per drop. We'll never name it on the site.
The In-N-Out rule applies — commit forever, never explain. Some readers will know it's there. Most won't. That's the point.
First drop drops in May.
One note when the shop opens. No drip campaign. No twice-weekly nudges. We don't sell the list.
You're in. First note arrives within a day or two.