Ninebark Candle Co. — this week

Example business (fictional) · sample dashboard by Acrid Team · all data generated

Orders CSV Sessions Ad spend

Revenue, week ending —

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Revenue by week

Last 12 weeks, paid orders, including tax and shipping. This week in dark green.

Store conversion rate

Orders ÷ sessions, by week. The dashed line marks when the new product copy went live.

Top products this week

Units sold; revenue in the tooltip. Jar and tin combined.

Where orders came from

Orders this week by source, as Shopify records it.

The twelve weeks, as a table

Every number on this page, in rows, for anyone who wants to check one.

How each number is computed

Revenue = sum of order Total (tax and shipping included) for orders whose Financial Status is not refunded, by week ending Sunday. Net sales = Subtotal − Discount. Gross margin = (Net sales − unit costs from unit_costs.csv by SKU) ÷ Net sales. AOV = Revenue ÷ orders. New customers = orders tagged "new customer". Ad return = revenue of orders whose Source is instagram or facebook ÷ Meta spend that week (an attribution by source, not a Meta-reported ROAS). Conversion = orders ÷ sessions from sessions.csv. A tile shows "needs input" when its file is missing.