# Wrenfield Plumbing — Google Ads copy, keywords and negatives

*Example business (fictional). Sample prepared by Acrid Team. The ads below match the landing page word for word; keep it that way when you edit either one.*

## Campaign shape

One campaign, two ad groups, one landing page.

- **Ad group A: drain cleaning** (the $89 offer is the headline)
- **Ad group B: plumber near me / emergency** (the offer is the second line; the call is the first)

Location: a 25-mile radius around the shop, not the whole metro. Schedule: ads on 24/7 but bid down 30% from 10 pm to 6 am unless the on-call phone is really answered. Call extension on every ad, showing the same number as the page.

## Responsive search ads (pin nothing; let Google test)

### RSA 1 — drain cleaning, the offer
**Headlines (15):**
1. $89 Drain Cleaning Special
2. First-Time Customers: $89 Drain
3. Cabled, Cleared and Tested
4. Flat Price Before We Start
5. Same-Day Drain Cleaning
6. Kitchen, Tub, Floor, Main Line
7. Licensed & Insured, 19 Years
8. 4.9 Stars From 300+ Reviews
9. A Person Answers, 24/7
10. No Surprise Bill. Ever.
11. Book Online in 20 Seconds
12. Text a Photo for a Quote
13. Wrenfield Plumbing
14. Clog Gone Today
15. Priced Before We Start

**Descriptions (4):**
1. Slow or stopped drain? $89 for first-time customers, cabled and tested, price in writing before we start. Book online or call.
2. Three trucks, four people, nineteen years. Flat-rate pricing, no surprise bills, a real person on the phone day or night.
3. Most drains cleared same day. If it needs more than a cable, we show you the camera footage before we quote anything.
4. Licensed and insured. 4.9 stars from 300+ Google reviews. $89 drain special for first-time customers, 25 miles around the shop.

### RSA 2 — plumber near me, the call
**Headlines:**
1. Plumber Near You, Today
2. Call Now: A Person Answers
3. Flat Price Before We Start
4. Water Heaters, Drains, Leaks
5. 24/7 Emergency Plumbing
6. $89 Drain Special (New Customers)
7. Licensed & Insured, 19 Years
8. 4.9 Stars, 300+ Reviews
9. No Surprise Bill. Ever.
10. Three Trucks, One Phone Number
11. Text a Photo, Get a Price
12. Repipes, Sewer Camera, Gas
13. Wrenfield Plumbing
14. Fixed Before Dinner
15. Free Water Heater Estimates

**Descriptions:**
1. Residential plumbing, 25 miles around the shop. One flat price in writing before any work starts. Call or book online.
2. Burst pipe at 2 a.m.? A human answers and talks you through the shutoff. Emergency pricing quoted on the phone first.
3. Water heaters, drains, repipes, sewer camera and repair, gas lines. Licensed, insured, nineteen years, same owner.
4. $89 drain cleaning for first-time customers. Free estimates on water heaters and repipes. 4.9 stars from 300+ reviews.

### RSA 3 — emergency (schedule it nights and weekends only)
**Headlines:**
1. Emergency Plumber, Now
2. A Person Answers at 2 a.m.
3. Burst Pipe? Call Us First
4. We Talk You Through the Shutoff
5. Price Quoted Before the Truck Moves
6. No Hot Water? Same-Day Fix
7. Sewer Backing Up? Call Now
8. Licensed & Insured, 19 Years
9. 4.9 Stars, 300+ Reviews
10. 25 Miles Around the Shop
11. Wrenfield Plumbing
12. Flat Price, In Writing
13. Trucks Stocked for 90% of Calls
14. Call, Don't Wait Till Morning
15. One Visit, Most Jobs

**Descriptions:**
1. Nights, weekends, holidays: whoever is on call picks up, helps you stop the water, and comes out. Emergency price quoted on the phone first.
2. Burst pipes, no hot water, sewage backing up. Every truck carries parts for about ninety percent of calls, so most jobs are done in one visit.
3. Licensed and insured, nineteen years, same owner. Flat-rate pricing in writing, even at 2 a.m.
4. Half the time we help you make it wait until morning. The other half we come now. Either way a person answers.

## Keywords

### Ad group A: drain cleaning
| Keyword | Match |
|---|---|
| drain cleaning | phrase |
| drain cleaning near me | phrase |
| drain cleaning service | phrase |
| clogged drain plumber | phrase |
| clogged drain | phrase |
| kitchen sink clogged | phrase |
| shower drain clogged | phrase |
| main line clog | phrase |
| sewer drain cleaning | phrase |
| [drain cleaning near me] | exact |
| [plumber drain cleaning] | exact |
| [drain cleaning cost] | exact |

### Ad group B: plumber near me / emergency
| Keyword | Match |
|---|---|
| plumber near me | phrase |
| plumber | phrase (watch it; pause if cost per lead is over $110 after 2 weeks) |
| emergency plumber | phrase |
| 24 hour plumber | phrase |
| water heater repair | phrase |
| water heater replacement | phrase |
| no hot water | phrase |
| burst pipe | phrase |
| leak repair plumber | phrase |
| [emergency plumber near me] | exact |
| [plumber near me open now] | exact |
| [water heater repair near me] | exact |

## Negatives (campaign level)

jobs, job, hiring, salary, apprentice, apprenticeship, school, training, course, certification, license lookup, how to, diy, yourself, snake rental, rent, home depot, lowes, drano, liquid plumr, chemical, cleaner, parts, supply, wholesale, commercial, industrial, restaurant grease trap, septic, well pump, pool, sprinkler, irrigation, hvac, furnace, ac repair, electrician, roofer, free, cheap, cheapest, review, reviews, complaints, lawsuit, "plumber's crack", costume, cartoon, game, mario

Add every search term that converts nothing after 100 clicks; check the search terms report every Friday.

## Extensions / assets

- **Call:** the business number, same as the page. Count calls over 60 seconds as conversions.
- **Sitelinks (4):** $89 Drain Special · Water Heaters · 24/7 Emergency · How We Price. All four point at the landing page anchors, not the homepage.
- **Callouts:** Flat-Rate Pricing · Licensed & Insured · 19 Years · A Person Answers · Free Water Heater Estimates
- **Structured snippets:** Services: Drain Cleaning, Water Heaters, Repipes, Sewer Camera, Gas Lines, Leak Detection
- **Location asset:** link the Google Business Profile.

## The first two weeks

Day 1–3: watch the search terms report daily; add negatives. Day 7: pause any keyword with 40+ clicks and no call or form. Day 14: compare cost per lead by ad group; shift budget to the cheaper one. Do not touch the ads themselves for 14 days; Google needs the data.